It’s a Whole New Ballgame!
Friday, December 19th, 2008
For those of us who create websites, no longer do we write text to please our clients, or even to please our readers. No, we now write text to attract the search engines. Every word we use now is calculated, analyzed, and determined by the effect it will have on SEO or search ranking. A client recently emailed me to say that we didn’t need a couple of paragraphs I had so cleverly worked into the home page text and to remove them. Not one to argue with a client, I did so but explained that those paragraphs were there for the benefit of the search engines. I’m sure he wondered what I meant but he did not ask and I sadly resigned myself to his inevitable poorer ranking.
