How to Market in a Bad Economy: What the Experts are Saying
Sunday, January 4th, 2009
Everyone wants to know. What’s going to happen to business in 2009? How can we maintain or even increase market share? What is the right thing to do to build business going forward?
I must admit that after having read countless blogs by national experts on the subject, I cannot say for sure I know the answer because I cannot predict the future. And I’m supposed to be one of the experts myself.
While one blog/book title I came across made me laugh (All Marketers are Liars) by Seth Godin, called “the Ultimate Entrepreneur for the Information Age” by Business Week, I’d be lying myself if I said I’ve known exactly what to do for the past 34 years in business. I haven’t. But I do have instincts and I have been fortunate to have been right about general principles of marketing for an entire career. Otherwise, I wouldn’t be here.
