The Value of Social Media in Business
Monday, December 21st, 2009
A client recently engaged me to set up a Twitter account for his law firm. Not that he personally had any intention of spending his precious time tweeting, he merely wanted to appear to be on the cutting edge of today’s trends. Since some of his work involves DWI, he is in frequent contact with a younger generation, many of whom are users and aficionados of social media.
Setting up a Twitter account is actually quite an involved process. First, you need to choose a username by which you will be known to all who use Twitter. It must be a unique name, never used by anyone else in the world of Twitter. This name is limited in length to a finite number of characters which makes this process quite the challenge.
Once accomplished, you need to add a “bio” or description of yourself, or your business, which captures the essence of your raison d’etre on Twitter. Since this blurb (as we call it in the industry) will be the most frequently read piece of info you present – your definition, in essence – it should be carefully crafted to represent both what you wish to communicate as well as how you wish to be perceived. (A true marketing assignment!) (more…)
