Market Share: A Blog to Stimulate Business

“So why do blogs have a higher failure rate than restaurants?” asks a New York Times Sunday Styles article, by Douglas Quenqua, June 7, 2009.

“According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned…”  as a result of failure to attract traffic.

But not all abandoned blogs die from lack of reader interest. Some bloggers find themselves too busy! And therein lies the rub!

» Let’s see…my last post was on the 4th of January at which time we all thought the end of the world had arrived. So, what have I been doing all this time? Ironically, working, working, working! And in fact, I am the ghost writer/producer for a client’s blog so I’ve been extremely busy with his blog, leaving the shoemaker with holes in her shoes! Or in her head, maybe, for biting off more than she can chew with her own blog.

But I digress. To answer the question in the headline: In a nutshell…We in business have blogs so we can attract the search engines to our ever-changing, ever-updated array of blog entries which in turn brings traffic to our websites! Too bad we tend to get so busy in between entries!

Tags: blogs without comments, business blogs for a reason, Too busy to have a blog, Why have a blog?

This entry was posted on Sunday, June 14th, 2009 at 3:55 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.