Market Share: A Blog to Stimulate Business

Courage. That’s what it’s going to take. Courage to invest precious, dwindling dollars into business marketing to keep the boat afloat. Courage to reach out to markets with dwindling resources and fear of the unknown.

Back in the sixties, Crosby Stills and Nash sang, “We have all been here before…” on their album Deja Vu… but this time, this is new to all of us. We’ve never been here before. How can we plan for return on investment when no one has any money left? Rich, poor, middle class…we’ve all been hit, hard.
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I enjoy all kinds of music. From the music I grew up with to what is popular today, I can appreciate all styles and formats. I have a degree in music and have taught music in the public school system. I have performed music in classical concert venues and have been the keyboardist and backup singer in a rock and roll band. I have perfect pitch and can identify most popular music by a mere snippet of its introduction. Give me soulful rhythm and every part of me will be moving to the beat. In fact, I’ve been playing music by ear since I was four years old. When it comes to music, I am pretty open-minded.

Except when it comes to websites. Whether it’s the tinny quality from my computer speakers or the fact that I have been rattled out of my silent concentration by some unexpected sound, I can’t turn it off fast enough.

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Mid-Hudson Marketing has created a Virtual Internship program to offer students with marketing interests an opportunity to develop their talents under the guidance of a mentor with more than 35 years of experience in real world marketing. Allowing interns the option to formulate their own program with the approval of their school advisor and a Mid-Hudson Marketing professional, this virtual internship encourages excellence in writing, graphics, photography, research, sales and other innovative talents which can contribute to successful marketing in the challenging years ahead.

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For those of us who create websites, no longer do we write text to please our clients, or even to please our readers. No, we now write text to attract the search engines. Every word we use now is calculated, analyzed, and determined by the effect it will have on SEO or search ranking. A client recently emailed me to say that we didn’t need a couple of paragraphs I had so cleverly worked into the home page text and to remove them. Not one to argue with a client, I did so but explained that those paragraphs were there for the benefit of the search engines. I’m sure he wondered what I meant but he did not ask and I sadly resigned myself to his inevitable poorer ranking.

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