Mid-Hudson Marketing's power of outstanding visuals in conjunction with eloquent writing has proven to be a winning formula for successful marketing for over 50 years. Catering to a diverse market defined by both national, regional and local businesses, Mid-Hudson Marketing has been called upon by all in some way to provide specific services during its long history.

Mid-Hudson Marketing's uncanny ability to blend fine aesthetics, graphic design and the essence of the client's message always results in excellent advertising response. Our history over the last 50 years has included a full range of marketing strategies for a diverse group of regional and national businesses, organizations and professional practices appealing to both targeted and all-encompassing markets. Our success has been documented both by stellar client reviews and years of repeat work. While the world has been advancing technologically, we have kept pace throughout every change.

Traditionally, outdoor advertising has been regarded as "support" for more aggressive marketing strategies. This is based on the notion that riding by a large sign at brisk speeds does not give the viewer the time to note details for response. But ironically, that can also be the case with TV, radio and other types of advertising where observers are quickly exposed to a message with subliminal effect at best. Years ago, we called this "institutional" advertising, nowadays referred to as image advertising, basically the promotion of an advertiser's value to its market. The bottom line is that just as there is a place for every mode of advertising within a marketing program, each has its merits of success under different circumstances. When executed well, billboards can be a powerful medium.

Websites have been evolving at warp speed over the past decade or more thanks to a rapidly developing technology which has affected rates of transmission as well as sophistication of presentation, delivery and reception. Today we view websites not just from large desktop computers but from a whole range of mobile devices of every size and description. In addition, website accessibility is controlled by algorithms by some of today's most overwhelming cyber monopolies whose parameters for best search positions are also in a constant state of flux. With this kind of challenging landscape, your website has become one of the most important components in any marketing program, one that must be cutting edge in every way to be competitive!